Campaigns built to convert attention into pressure.
Each campaign aims at one corporate lever, carries a demand designed on three levels, and is built to end. The pilot runs first, alone, until the model is proven or disproven in public.
Freedom Is Forever · the proof of concept
Nearly every diamond sold in America is certified conflict-free under a definition that counts only rebel violence; harm done by state armies passes inspection, and in November 2025 the industry refused, again, to close that loophole. Our demand to the largest US retailer: publicly support the broader definition, instruct its trade associations to support it at the next Kimberley Process plenary, and disclose every stone's mining origin at the point of sale, as the EU already requires of importers.
Nobody sacrifices. Lab-grown diamonds are chemically identical and 60 to 80 percent cheaper, with watermelon tourmaline for those who want a statement on every hand. The timing is a gift: Gen Z is just beginning to marry, and will keep marrying in waves for the next decade and a half. Ninety days, public countdown, loud exit. #FreedomIsForever
The Starbucks Demand
One of the most visible targets of years of organic boycott, formalized: coordinated withdrawal delivered as a public event, with an open letter, a live countdown, and a scoreboard. The demand is designed on three levels, and negotiations can settle one level down.
Ask One, the Letter: Starbucks signs a public statement supporting the West Bank Violence Prevention Act (H.R. 3045 / S. 2667), which requires sanctions on violent extremists who attack civilians. Ask Two, the Filing: its government affairs team registers support for the bill in its next quarterly Lobbying Disclosure Act filing, verifiable by anyone in the public record. Ask Three, the Redirection: a defined share of its annual federal lobbying budget goes to civilian-protection legislation for four consecutive quarters.
Ninety days on the clock. Compliance at any level ends the boycott loudly, with public credit. Bill numbers are re-verified every session before a single letter is sent.
No Meta on Humpday
Every Wednesday, participants log off Facebook and Instagram for 24 hours, the two Meta platforms that actually run on ads. On a single weekday, the dent in ad impressions is easy to measure and hard to explain away. The demand: end the suppression of Palestine-related content, reinstate a published list of accounts, and publish a quarterly moderation transparency report by region.
The escalation schedule is public from day one. If the demand is unmet after three months, Fridays join the blackout. Three months more, another day, until the strain shows in the revenue line. The company always knows exactly what refusing costs next, and exactly how to make it stop.
Skip the Snacks
Children are being starved and attacked, so we skip the snacks. A campaign aimed at the snacking giants whose political money defends the status quo, built on an alliance nobody expects: the fast-growing metabolic health community. The medical case, popularized by Dr. Jason Fung and others, ties constant snacking to the faster onset of insulin resistance, which means the ask costs nothing and pays twice. Skip the snack aisle, strain their lobbying budget, spare your pancreas.
Targets, demand ladder, and timing stay unpublished until launch. A campaign this size is announced, not previewed.
On our bench, and worth naming: the Corporate Lobby Map, a free, searchable database of S&P 500 lobbying built entirely from public records, scoring each company's support for civilian-protection measures against its opposition. A tool, not a campaign, and every campaign above will cite it.